To be sure, though, studios have been more specific about what films get shown in theaters, favoring blockbuster-style releases. He predicted the industry will not return to pre-pandemic film release numbers until 2025 due to delays and production backlogs. Box-office sales were down more than 30%. Compared with 2019, there were 50% fewer films released in theaters last year, Wold said.

Lack of content is the biggest problem for theaters, he added. On Monday, the company announced it will change ticket pricing depending on seat location.ĪMC, which operates dozens of AMC Dine-In Theaters, is unlikely to turn free cash flow positive until 2024, said Eric Wold, an analyst at B. AMC's stock has fallen around 50% over the past 12 months. 'Not only is that the part of the experience they can control, but that's more of the revenue they can control since movie theater box office are variable based on the movie.' Not enough filmsĪMC Entertainment, the world's largest movie theater chain, exited its third quarter with more than $5.3 billion in debt. 'It is things like concessions and how that fits into a broader movie theater experience that really are things that movie theaters need to focus on and hammer in,' Gallinari said. This has forced some theaters to improve their food game. Mike Gallinari, senior travel and leisure analyst at Mintel, said people are more inclined to wait to see a movie, giving streaming services a leg up on theaters.

Market research firm Mintel said just 54% of people had been to a theater between April and October 2022. Since 2019, before the pandemic, the number of North American screens has fallen by more than 3,000, according to Comscore. on the food and beverage is absolutely a must.' 'They're really looking for experiences that they're having for meals associated with watching the films. 'The American consumer now is really demanding more than just a popcorn and a drink or nachos or candy,' said Rolando Rodriguez, chairman of the National Association of Theatre Owners and senior advisor at Marcus Theatres.

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